Simplify reader subscriptions with FeedBurner

As more people begin to use RSS and Atom feeds to subscribe to online content, making it easy for them to subscribe will be an important way of gaining new readers. With so many choices in aggregators and online news readers, FeedBurner takes care of these details for you.

Simplify and promote your feed

FeedBurner is a feed management provider. Their tools allow you to publish a single feed which can be used by anyone who can access an RSS or Atom feed. Other features of the service include multiple methods of promoting your site via stats monitoring, enabling reader interaction with your content, support for podcasts and providing ads in your feeds.

According to their currents stats:

Total feeds – 369,331
Number of Publishers – 225, 863
Number of subscribers – 19,557,695

That is a lot of people.
Still wondering what they do?
Check out this video.

Getting setup

Getting started with FeedBurner is pretty simple. From the main page, enter your site address and click next. Once you’ve done that, you are given your new feed address to promote on your site. But you can do much more.

From their control panel you are given choices to access stats and improve the usefulness of your feed plus promotional tools.

In part two of this post, I’ll address more methods of getting use of your feeds.

Technorati Tags: feedburner, rss, atom, feeds, blog marketing, syndications, blog tips, podcast marketing