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"Podcast marketing"
PodZinger announced the launch of its advertising platform for podcasters. Using content classification technology and algorithms for analyzing consumer intent and aggregate consumer usage, PodZinger solves the problem of connecting consumers with relevant advertising in online audio and video content. The new service goes far beyond traditional text and click-through advertising services that advertisers [...]
Akamai Technologies today announced that Kiptronic, an ad marketplace for the podcasting industry, will leverage the Akamai global EdgePlatform to accelerate its customers’ distribution of audio and video podcasts over the Internet. Kiptronic’s patent-pending multimedia ad insertion technology allows audio and video podcast publishers to select targeted advertisements and sponsorships to run with [...]
Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.
Table 1: Top 10 Search Providers for August 2006,
Ranked by Searches (U.S.)
Provider – Searches (000) – YOY Growth – Share of Searches
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1. Google Search 3,003,205 30% 50.2%
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I’ve recently opened a dialog with some of the top blog directories and have had a good response from their maintainers. A common thread which we’ve all dealt with is the evergrowing problem with splogs and faded sites.
On some days, 80% of the sites which are being submitted are not typical splogs but more [...]
Create Better Buying Experience with Podcasting – from Podcasting Scout
“I bet you have heard the story of businesses wasting five to six figures just to have their “corporate website” ready. The biggest mistake is nothing will come just because they build. If only part of the investment was allocated for driving traffic”
[tags]podcasting, [...]
Google and eBay today announced a multi-year agreement to benefit both companies’ collective communities of users, merchants, and advertisers around the globe. The agreement consists of two primary components involving text-based advertising and “click-to-call” advertising functionality.
Specifically, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and [...]
Resources for New Media and Social Media PR – Online Marketing Blog
Nice list of links to satiate your social media needs.
Technorati Tags: pr, social media, online marketing, new media press release, new media
Break.com announced it has launched video syndication tools that enable content creators to distribute their videos to iPods and Sony PSPs.
Break.com audience members can now receive automatic updates from their favorite content creators, as well as easily migrate their personal and viral video collections to any device.
The first [...]
Following up on yesterday’s post, here is more you can do with FeedBurner.
Check your stats
One of the best features is the ability to check your stats and know how many people are accessing your feed and what specifically they are looking; in FeedBurner parlance this is called reach or people [...]
As more people begin to use RSS and Atom feeds to subscribe to online content, making it easy for them to subscribe will be an important way of gaining new readers. With so many choices in aggregators and online news readers, FeedBurner takes care of these details for you.
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