Google and eBay today announced a multi-year agreement to benefit both companies’ collective communities of users, merchants, and advertisers around the globe. The agreement consists of two primary components involving text-based advertising and “click-to-call” advertising functionality.

Specifically, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate and launch “click-to-call” advertising functionality that leverage both Skype and Google Talk globally in each company’s respective shopping and search platforms.
The companies said the financial terms for certain components of the deal involve revenue sharing, but did not disclose specific details.

“We’re pleased to expand our long-standing relationship with Google to explore new market opportunities, like click-to-call advertising, that benefit both our communities of users,” said Meg Whitman, President and CEO, eBay Inc. “People continue to evolve how they shop, communicate and advertise online. By combining the power of eBay in ecommerce and Skype in communications with Google’s leadership in search and advertising, we can increase the usefulness of the Internet for shoppers, merchants and advertisers around the world.”

“This agreement underscores how much we value eBay as a partner,” said Eric Schmidt, CEO of Google. “Our technologies will allow us to connect users to relevant advertising across eBay’s international properties. By working together to promote click-to-call functionality through Google Talk and Skype, we are offering advertisers another innovative way to connect with customers.”

The companies plan to begin testing the text-based advertising and click-to-call initiatives in early 2007 that will be evaluated over a period of several months. The specific components and timing of implementation will depend upon initial test results, and will vary by market, largely driven by local dynamics and joint capabilities.

Technorati Tags: google, ebay, textads, clicktocall, click-to-call, online advertising, auctions, skype

Resources for New Media and Social Media PR - Online Marketing Blog

Nice list of links to satiate your social media needs.

Technorati Tags: pr, social media, online marketing, new media press release, new media

Break.com announced it has launched video syndication tools that enable content creators to distribute their videos to iPods and Sony PSPs.

Break.com audience members can now receive automatic updates from their favorite content creators, as well as easily migrate their personal and viral video collections to any device.

“Two years ago we were excited to be the first out of the gate to compensate users for content, and now we are equally excited to be the first to offer viral video syndication tools,” said Keith Richman, CEO of Break.com. “Given the importance of portable devices to our audience of men 15-35, it was clear to us that these tools could help further drive the democratization of content and the empowerment of the individual as both a content creator and a programmer.”

Technorati Tags: video syndication, podcasting, videoblogging, video blog, rss, break.com, ipod, psp, sony psp

Following up on yesterday’s post, here is more you can do with FeedBurner.

Check your stats

One of the best features is the ability to check your stats and know how many people are accessing your feed and what specifically they are looking; in FeedBurner parlance this is called reach or people that took a specific action with your feed items.

You can check Live Hits which shows you anyone that has opened the feed in a browser or reader or bot. Determine what items/posts are getting read the most with Item Use and see if anyone is mashing-up your content with Uncommon Uses.
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As more people begin to use RSS and Atom feeds to subscribe to online content, making it easy for them to subscribe will be an important way of gaining new readers. With so many choices in aggregators and online news readers, FeedBurner takes care of these details for you.
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Google recently launched a new area to help webmasters get their site included in their search engine results. Google Webmaster Central includes Site Status Wizard, Webmaster Tools and Submit Your Content To Google which provides answers to getting your info included in special sites like Google Base, etc. Links to their blog and discussion group are included.

Technorati Tags: google, google sitemaps, webmasters, seo, search engines

Beet.TV spoke to Mike Hudack of blip.tv about making money off your video blog.

Technorati Tags: videoblogging, monetization, online media, beet.tv, blip.tv, mike hudack

Peter Van Dijck - Videoblogging books review

Technorati Tags: videoblogging, peter van dijck, books, blip.tv