blinkx, the world’s largest video search engine, today unveiled AdHoc, the first contextually relevant video advertising platform. Just as Google’s AdSense transformed advertising on the Text Web, blinkx’s AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to your audience on the Video Web.

blinkx’s AdHoc platform offers content partners and advertisers a unique value proposition — video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising. This is an exciting prospect, not only in terms of enhancing viewer experience, but also in increasing the effectiveness of campaigns.

“As video choice continues to explode, consumers desperately need tools that help them easily find what they’re interested in,” said Tim Hanlon, Senior Vice President at Denuo, the media futures unit of ad giant Publicis Groupe, S.A. “At the same time, marketers clamor to reach interested, though ever-fragmenting audiences with judicious and relevant ad messaging. AdHoc’s contextual video approach deftly bridges those two forces, allowing information and advertising to flourish in a mutually beneficial way.”

Technorati Tags: vlog, video blog, videoblog, marketing, advertising, blinkx, online marketing

New Content Will Be Available Either Direct to Consumers via the Internet, Download onto Portable Video Players, or via Corporate Partners Seeking to Package Content into Broader Service Offerings

ExpertVillage.com today announced it has budgeted $2 million to produce 75,000 new Internet friendly how-to videos over the next eighteen months, using freelance filmmakers/videographers. With the dramatic increase in availability of Internet video, consumers have become accustomed to getting information on the Internet in video form. ExpertVillage.com currently has over 1300 high-quality expert-based Internet videos
available online, and plans to significantly expand its catalog of content available either direct to consumers via the Internet, download onto portable video players, or via corporate partners seeking to package content into broader service offerings.

“The how-to category is uniquely suited to be delivered through video on the Internet, allowing consumers to actually see how to do everything from repairing the garbage disposal to folding an origami swan,” said Byron Reese, CEO of PageWise, the publishers of ExpertVillage. “We have had a tremendous response to our current catalog, and feel these next 75,000 videos will give us the definitive library of how-to advice from experts.”

To reach its goal of producing 75,000 how-to videos in eighteen months, ExpertVillage.com today officially launched its Filmmaker Program located at http://www.expertvillage.com/submit, where new filmmakers or pros with downtime from their day jobs can go to find details on needs requirements, submission formats, and how they can earn $300 per video shoot. The Filmmaker Program taps the collective expertise of the community of independent freelance filmmakers around the world. After setting up an account at ExpertVillage.com, they are able to claim assignments from thousands presently posted. The filmmaker then locates a qualified expert in the assignment topic and begins production of ten to fifteen short how-to videos.

ExpertVillage plans to recruit up to 5000 independent filmmakers via postings on http://www.craigslist.org and other resources. Response from filmmakers has already been promising — the first day the site went
into beta, over 400 filmmakers signed up.

Technorati Tags: videoblogging, jobs, freelance, vlog, vloggers, video blogs, expertvillage, filmmaker