blinkx, the world’s largest video search engine, today unveiled AdHoc, the first contextually relevant video advertising platform. Just as Google’s AdSense transformed advertising on the Text Web, blinkx’s AdHoc platform will revolutionize video advertising by matching compelling, customized, TV-style ads to your audience on the Video Web.

blinkx’s AdHoc platform offers content partners and advertisers a unique value proposition — video advertising which combines the emotive power of TV promotion, with the relevance and utility of contextual search advertising. This is an exciting prospect, not only in terms of enhancing viewer experience, but also in increasing the effectiveness of campaigns.

“As video choice continues to explode, consumers desperately need tools that help them easily find what they’re interested in,” said Tim Hanlon, Senior Vice President at Denuo, the media futures unit of ad giant Publicis Groupe, S.A. “At the same time, marketers clamor to reach interested, though ever-fragmenting audiences with judicious and relevant ad messaging. AdHoc’s contextual video approach deftly bridges those two forces, allowing information and advertising to flourish in a mutually beneficial way.”

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This entry was posted on Monday, June 25th, 2007 at 7:07 am and is filed under Videoblog marketing, Videoblogs.